As a modelling agency, your success depends on your ability to get noticed by potential clients and book jobs for your models. While traditional marketing methods like word-of-mouth referrals, social media marketing and networking are still important, there's one tool that's become essential for agencies looking to maximise their visibility and bookings: a website.

In this post, we'll explore the importance of having a model agency website for your clients and models, the key elements of a great website, and some free templates and tools to get you started.

Clients are increasingly turning to the internet to find and hire models. With a website, you're taking advantage of a huge opportunity to showcase your talent and attract new business.

Some of the benefits of having a website for your modelling agency include:

Examples of successful model agency websites include Ford Models, Zebedee Talent, and Anti Agency. These sites feature high-quality images, easy navigation, stunning portfolio pages, and clear calls to action, making it easy for clients to find what they're looking for and book models.

Your homepage is the first impression potential clients will have of your agency, so it's essential to make it count.

Some key elements of a great homepage include:

Your website should be easy to use, and your menu should guide users through your pages. In your menu or navigation, you should have the following:

A good modelling agency website should have its talent pool organised into categories (Male/Female/Non-binary) and sub-categories (Mainboard/New Face/Development). This makes it easier for clients to explore your talent pool. Need an example? Check out Zebedee Talent's website. Their talent tool is clearly organised into different categories, locations and sub-sections to provide a great search experience for users.

Your models are the stars of the show, so make sure to give them the love they deserve. Your talent portfolios should be detailed and easily accessible. Clients clicking on a model's headshot should lead to their portfolio, containing the model's bio, measurements and professional shots, like on Ford Models' website.

Many modelling agency websites don't offer this feature - clients can only access portfolios if they contact an agent. This can be a blocker and lengthen the booking process. Accessibility on a website is critical, so anything you can do to speed up the process will help you generate more bookings and create less friction for clients.

Ensure your talent's best headshot is put forward on your search page to increase the likelihood that a client will click on it. A great example is Zebedee Talent: their models' portfolios are easily accessible and have detailed information about the model. The agency's contact information is also clearly visible, which helps the client get in touch to make a booking.

A great model agency website allows clients to shortlist, book and request packages quickly and easily. Ideally, there should be a way to directly shortlist a model from their portfolio, although this feature requires developers. Sadly, implementing a speedy, frictionless booking process is often too expensive and complex for smaller agencies, which may lead them to rely on traditionally lengthy and manual booking methods.

Fortunately, there is a tool to help smaller and medium modelling agencies build a high-converting website for free: Contact. Model agencies on the Contact platform get free homepages generated for them, showcasing their talent roster. Clients can shortlist models and submit briefs from their homepage directly. This speeds up the entire booking process and offers an unparalleled booking experience for you, your talent and your clients. We'll give more details on how it works at the end of this blog post.

Your modelling agency website should have an about page that gives insight into your story, mission and values. An About page helps humanise your website, give a sense of trust and build credibility.

Use your model agency website to showcase your best collaborations and top clients you worked with. You could name this page "Projects", "Clients" or "Success Stories". If you have testimonials, promote them on your website! Your homepage is also a great space to show 3-4 testimonials.

Users should have an easy way to find your Instagram and other social media accounts, as well as your:

Make sure that you choose a website template that matches your brand image. Use the same fonts and colour chart throughout your website. Avoid cluttering pages with too much text, leave sufficient white space between elements (images, buttons, copy), and use a legible font (Sans Serif fonts are great for website copy). For instance, Revolt Models' website has a bold font that gives a quick snapshot of their alternative model agency, values and inclusive talent roster.

It's indispensable nowadays to have a mobile-friendly website. When you build your website, test it on mobile before publishing it to make sure everything looks good on different device sizes.

There are many tools online to build a website with free model agency website templates.

-Wix: a website builder with an extensive free template library, good navigation features, an easy-to-use platform and (paid) booking abilities.

-Pixpa: a website builder with templates made explicitly for modelling agencies (like this one), with good categorisation abilities for your talent pool. The basic plan starts at £4/month.

-Contact: on Contact, every agency gets their free homepage template generated automatically for them. This means you have your personalised homepage to showcase your talent roster to our network of 2000+ clients, get more bookings and get paid, all in one place. How it works:

Want to save time and money? Sign up to get our free model agency website template generated for you and take advantage of all these features today.