Pranavi is an illustrator, graphic designer, art director, and the creator of Not Sari. To pursue her creative career, she faced cultural expectations and dropped out of business school for design at OCAD. In 2021, she co-founded Parvai, a non-profit that supports and empowers South Asian creatives as they face similar obstacles. In her spare time, she learns new creative mediums and tries (and fails) at new sports; most recently she picked up tennis.