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Lucy & Yak uses contact to find models that represent its diverse and inclusive values
Campaign Type
E-commerce
No. of creatives
2
Project budget
££ - £££
Lucy & Yak has gained a reputation for its ethical clothing, especially its iconic dungarees. The company discovered Contact while searching for more real, representative models.
Since selling its first dungarees back in 2017, Lucy & Yak’s growth has been astronomical. The company’s cultivated a huge fanbase attracted to its bold, comfy clothing, earning respect for its sustainability values, paying a living wage, and diverse representation with its clothing. These are all values that we’re big on at Contact. So when Lucy & Yak’s production team discovered our huge collection of diverse, unique models, they quickly realised they’d found their perfect booking platform.
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“Our models are more representative than last year”
It’s easy for lookbook imagery to become repetitive and bland. But thanks to direction from its producers – plus the striking looks of our models – Lucy & Yak’s catalogue is an immersive treat that balances ecommerce needs with the brand’s unique character. Lucy & Yak has used Contact models for a range of ecommerce lookbook shoots, plus lifestyle campaign content shot in the hills of Sussex and Barcelona.
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Esther and Sophie, producers at Lucy & Yak, are big fans of Contact’s discovery and booking tools. “Contact has hugely helped our model-booking process. It’s rare to find such a strong pool of striking models that represent the real world. We definitely share Contact’s values of promoting diversity and inclusivity.” They also appreciate the support that Contact’s operations team provides. “Any questions or requests get answered super quickly. It’s so rare to avoid any stress when organising a shoot!”
“We share contact’s values in promoting diversity”
Find out more about Lucy & Yak
lucyandyak.com
instagram.com/lucyandyak
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